“We read a hell of a lot of Kickstarter posts—I pretty much watched every single stupid video on that website,” he says. One lesson learned: Unless you’d invest in the product yourself, it won’t get attention. “We really wanted to find an example of a good product that had bad reception on Kickstarter, but we couldn’t find one,” Migicovsky says.

Kickstarter Advice From The Guy Whose E-Paper Watch Raised $7.1M