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Seven ways to craft a killer self-promo campaign               Half of your job as a freelancer is to market yourself - and this rule applies to studios, too. Whether you’re cooking up a self-promotional campaign in print or digital, make sure you always get the essentials right with our expert tips… The fundamental secrets for crafting a sharp self-promo campaign are the same, whatever your medium. Whether you’re using a piece of tactile print collateral to catch a commissioning editor’s eye, or enticing a prospective client to click through from your e-newsletter, make sure you hit all the right notes with these seven expert tips. 1. Figure it outThink carefully about costs before you start. While you’ll be hoping for quick, positive results, be realistic about how much you can afford to spend based on current finances. Set – and stick to – a budget that won’t cripple you while you’re waiting to reap the benefits. 2. Call to actionA great self-promo campaign starts with a clear objective. While the ultimate aim is to win work, you’ll need to identify a more immediate call to action, whether that’s viewing a website or using a branded product. Your self-promotion materials and communication should always be created with this initial response in mind. read more http://www.computerarts.co.uk/blog/seven-ways-craft-killer-self-promo-campaign-133807  
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